The brief
Tidemark makes small runs of thrown stoneware in a converted boat shed. Drops sold out fast, but the old site crashed under the rush and the brand looked like every other pottery online.
Esi wanted something that felt as calm as the work, and a shop that could survive a busy Thursday evening.
What we made
We built the identity around the tide tables the studio uses to plan firings, then designed a shop that treats each drop like an exhibition.
- A wordmark and a set of tide-line marks for stamps and packaging
- A warm, unhurried photography style, art directed over two days in the studio
- A drop-based online shop with a waiting room for busy launches
- Packaging inserts, care cards and a simple brand guide
What happened next
The first drop on the new site sold out in nine minutes with no downtime. Online sales tripled over the season, and nearly half of orders now come from people who've bought before.
